The “FaceTime Facelift”: Plastic Surgeons at The Austin-Weston Center for Cosmetic Surgery See iPhones Increase Demand for Cosmetic Procedures

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Northern Virginia plastic surgeonsRESTON, VA – Robert K. Sigal, M.D., board-certified plastic surgeon in the Washington, D.C.-area plastic surgery practice The Austin-Weston Center for Cosmetic Surgery, is seeing firsthand technology’s direct effect on the demand for plastic surgery.

“Patients come in with their iPhones or iPads and show me how they look on [Apple’s video calling application] FaceTime,” says Dr. Sigal.  “The angle at which the phone is held, with the caller usually looking downward into the camera, really captures any heaviness, fullness and sagging of the face and neck. People say ‘I never knew I looked like that! I need to do something!’ I’ve started calling it the ‘FaceTime Facelift’ effect. And we’ve developed procedures to specifically address it.

“Video chatting, FaceTime, Skype, etc., all have one thing in common: they act as a powerful mirror,” Dr. Sigal continues. “And this special mirror provides a perspective on your face that may be new to you. Of course I’m not suggesting that someone get a facelift just to look good on FaceTime. What I am seeing is that people who may have been unaware of facial aging sometimes see it for the first time when they video chat, and they come to me and my partners so they can look and feel better about themselves no matter what they’re doing, in-person or online.”

Dr. Sigal’s YouTube videos address in-depth the FaceTime Facelift at The Austin-Weston Center for Cosmetic Surgery.

Less than 10% of board-certified plastic surgeons specialize exclusively in cosmetic surgery. The other 90% perform reconstructive surgery and some cosmetic surgery. Dr. Sigal and his partners, George W. Weston, M.D., and Byron D. Poindexter, M.D., perform cosmetic surgery exclusively and are the largest such group in the metropolitan D.C. area. When compared to the plastic surgeons who specialize in cosmetic surgery, Drs. Sigal, Weston and Poindexter perform four times as many cosmetic surgery procedures as they do (statistics from The American Society for Aesthetic Plastic Surgery, based on number of facelifts, eyelid lifts, abdominoplasties, liposuctions, breast augmentations and rhinoplasties performed per year.)

Dr. Sigal joined the Austin-Weston Center in 1994 and has served as its Medical Director since 1999. Dr. Sigal is board-certified in both general surgery and plastic surgery, and his articles and comments have been published extensively in medical journals and in the media. To arrange an interview with Dr. Sigal, please call our Media Relations Department at 703-893-6168, Ext. 222.

About The Austin-Weston Center for Cosmetic Surgery
Founded in 1978, The Austin-Weston Center for Cosmetic Surgery is the first free-standing center established exclusively for cosmetic surgery in the Washington, D.C. area. Its surgeons, George W. Weston, M.D., Robert K. Sigal, M.D., and Byron D. Poindexter, M.D., have over 55 years of combined surgical experience among them. The doctors are board-certified by The American Board of Plastic Surgery and are members of  The American Society of Plastic Surgeons. Dr. Sigal is also a member of The American Society for Aesthetic Plastic Surgery. The AAAHC-accredited office-based surgery center has 5 on-site operating rooms and is staffed by over 30 professionals dedicated to the highest standards of patient safety, privacy and service. View our website at  For more information, please contact the Austin-Weston Center’s Media Relations Department at 703-893-6168 x222.

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